Results of the Coffee survey

This survey is meant to record what the coffee culture is like in Australia. A total of 1609 responses were obtained from 17^th to 19^th September. Reason of why this survey is done will not be specified and please do not ask about it. For those who have taken your time to participate, thank you for your effort.

Cheers,

That said, I remember drinking 1 litre of coffee in a day for coffee research. One word of advice: don't do it.

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This survey is researching about consumer’s tastes in Australia only. This research is not sponsored by any company and is done for an individual project. It will take about 10 minutes to fill in.

No personal information will be recorded. Your details will be kept securely.

1. How old are you?

20 and below	669
20-24	565
25-29	249
30-34	67
35+	34

2. Where in Australia are you located?

WA	182
NT	11
SA	135
QLD	293
NSW	423
ACT	48
VIC	434
TAS	33

3. Do you drink coffee?

Yes	1587
No	7

(When no is answered, insert message: Unfortunately you do not fit the requirement of this survey. Thank you for participating in the survey.)

4. How often do you drink coffee? (Check one)

Everyday	174
Twice or more every week	408
Once in a while	1006

5. Where do you have your coffee? (Check all that applies)

At home
At work
At the café

Café: 214

Home: 313

Home, café: 230

Home, work: 220

Work: 160

Work, café: 115

All: 337

6. Do you or your family have your own brewery kit / espresso machine at home?

Yes	635
No	954

7. Do you believe that Australia has a strong coffee culture?

Yes	1117
No	474

8. What is your preferred type of coffee? (Check all that applies)

Capuccino
Espresso
Latte
Flat White
Mocha
Ice coffee
Any
Other (please specify):

9. Coffee culture is said to be imported from various countries. Where do you believe your tastes are acquired from? (Check all that applies)

Italian
Turkish
Greek
American
English
Other (please specify):

American: 205

American,English: 110

English: 272

Greek: 30

Greek, American: 6

Greek, American, English: 1

Greek, English: 4

Italian: 403

Italian, American: 67

Italian, American, English: 32

Italian, English, 70

Italian, Greek: 38

Italian, Greek, American: 7

Italian, Greek, American, English: 2

Italian, Greek, English: 7

Italian, Turkish: 33

Itlaian, Turkish, American: 4

Italian, Turkish, American, English: 2

Italian, Turkish, English: 8

Italian, Turkish, Greek: 19

Italian, Turkish, Greek, American: 2

Italian, Turkish, Greek, American, English: 17

Turkish: 36

Turkish, American: 7

Turkish, American, English: 5

Turkish, English: 14

Turkish, Greek: 10

Turkish, Greek, American: 1

Turkish, Greek, English: 1

10. If you have your coffee outside, where is your first preference (assuming they are nearby)?

Gloria Jeans	573
Victoria Coffee	16
Starbucks	151
Local coffee bar	612
McDonalds	97
Others

11. What is the normal cup size that you would order?

225ml	317
350ml	773
475ml	279
600ml	216

12. How much are you willing to pay for a cup of coffee?

Please enter amount: Average: 4.20

Cup size	Average price customers are willing to pay
225ml	3.71
350ml	4.03
475ml	4.76
600ml	4.71

13. When choosing coffee, how important are these factors in your choice?

Question	Not important at all	Does not matter much	Neutral	Important	Very Important
Price of coffee	104	265	481	560	171
Products offered	58	128	340	717	335
Service	40	106	306	724	403
Location of the café	71	147	443	627	293
Environment setting of the café	84	171	443	582	259
Where products are sourced from and how ethically it is done	231	280	490	393	181
Reputation of the company	140	210	481	530	210

14. Have you ever had coffee at Starbucks?

Yes	966
No	613

15. Do you like Starbucks’ coffee?

Yes	485
No	475
N/A	614

16. Does the closing of 61 Starbucks chain stores out of 84 surprise you?

Yes	606
No	974

17. What do you believe is the main cause of Starbucks closing down most of its chain stores in Australia? (max 500 word)

Thank you for your time.